A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Suthar, B. K.
- Promotion Mix: An Inquiry on Alignment between Level of Customer Awareness and Purchase Intension
Authors
1 Pacific University, Udaipur (Rajasthan), IN
2 The M S University of Baroda
Source
IBMRD's Journal of Management & Research, Vol 3, No 1 (2014), Pagination: 34-58Abstract
Purpose: This paper aims to examine the customers` level of awareness and sales promotion mix in context to Bharat Sanchar Nigam Limited, Vadodara Telecom District. As the downsizing and aging workforce of such a leading state-owned public sector unit is facing tough competition with the rivals, especially in the area of cellular services, its marketing activities can be examined in relation to sales promotion mix because brand promotion mix has the power to allow marketers to gain competitive advantage.
Methodology: The survey questionnaire was administered to prepaid cellular service users of Bharat Sanchar Nigam Limited, Vadodara Telecom District through email and in person by (430 out of 250270) employing sample size determinants like: confidence level, confidence interval and population. The convenience sampling technique is used. The questionnaire consists of factors like; consumer level of awareness and consumer attitude towards direct marketing, public relations, personal selling, advertising and sales promotion by the organization.. All the 430 respondents are considered as valid respondents for further investigation. The study is quantitative research approach and the collected data be analyzed by scale reliability for questionnaire scaling validity, descriptive statistics, measurement of items, correlation, factor analysis and regression analysis including other applicable statistical tests with a view to know that at what level both promotion mix and customer level of awareness are related with each others.IBM SPSS is employed for data analysis as a statistical tool.
Findings: The collected data reveals on positive relationship among different dimensions of promotion mix and consumer level of awareness towards various cellular mobile services of Bharat Sanchar Nigam Limited as one of the Cellular Service Providers (CSPs) in Vadodara Telecom District of Gujarat.
Research Implications/Limitations: This study indicates on selectivity of right promotional activities to suit the particular business at a particular time and then to use it at particular place. Further research can be held with more samples by extending the area of research.
Keywords
Direct Marketing, Public Relation, Personal Selling, Advertising, Sales Promotion- Organizational Structure: An Inquiry on Relevancy with Organizational Trust and Job Satisfaction in Indian Cellular Service Providers
Authors
1 Pacific University, Udaipur (Rajasthan), IN
2 M.S. University of Baroda, (Vadodara), IN
Source
Journal of IMS Group, Vol 11, No 1 (2014), Pagination: 75-88Abstract
Purpose: Employee trust and job satisfaction are essential elements of organizational success and is necessary to create such environment which can make excel among organizational culture, organizational trust and employee job satisfaction. This paper aims to examine relevancy amongst organizational structure, organizational trust and employee job satisfaction in context to Bharat Sanchar Nigam Limited of Vadodara Telecom District
Methodology: The survey questionnaire was administered to employees of Bharat Sanchar Nigam Limited, Vadodara Telecom District through email and in person by (417 out of 1361) employing sample size determinants like: confidence level, confidence interval and population. The convenience sampling technique is used. The questionnaire consists of factors like; organizational structure, organizational trust and employee job satisfaction. All the 417 respondents are considered as valid respondents for further investigation. The study is qualitative research approach and the collected data be analyzed by scale reliability for questionnaire scale validity, descriptive statistics, measurement of items, factor analysis and regression analysis including other applicable statistical tests with a view to know that at what level organizational structure, organizational trust and job satisfaction are correlated with each other. IBMSPSS.20 is employed as a statistical tool for data analysis.
Findings: The collected data reveals on positive relationship amongst different dimensions of organizational structure, organizational trust and employee job satisfaction towards various cellular mobile services of Bharat Sanchar Nigam Limited as one of the Cellular Service Providers in Vadodara Telecom District of Gujarat.
Research Implications/Limitations: This study indicates on need to bridge organizational structure, employee trust and employee job satisfaction for better organizational performance in such a period when the giant public service enterprise is struggling for healthy position in the market. Further research can be held with more samples by extending the area of research.